Eknives
Partners/Platforms Used
BigCommerce (Ecommerce Engine)
Atom8 (Process Automation)
Services
Custom Website Design
Custom Theme Development
Technical Consulting
By The Numbers
15%
Increase in Conversion Rate
47%
Increase in Sitewide Engagement Rate
The Challenge
Eknives is an EDC retailer based out of Tennessee showcasing one of largest varieties of knives available online. While they were operating at an enterprise level, with a healthy audience and conversion rate, their site was bogged down by an outdated theme and their team was exasperated managing the highly manual processes of managing it. As new inventory turned over fast and restocked even faster, they struggled to keep their site’s presentation of the newest available gear in line with their customers’ expectations. Eknives was looking for a new website that was faster and easier to use on both the merchant and customer’s side.
Our Solution
We approached Eknives’ new site build with a focus on optimal performance and streamlined operation. Built from scratch on a clean canvas, the new site delivers a high-speed and efficient user experience. Core page templates make use of custom-built pagebuilder widgets allowing the merchant to maintain a merchandising strategy without the headaches of their previous storefront. A reorganized navigation in tandem with implementation of back-end automations via Atom8 by GritGlobal allows both customers and the merchant to make the most of new product sales and restocks.
Highlights
Tangible Performance Improvements
By employing our signature development methods, we built a lighter, faster storefront without having to sacrifice the diverse content mix the merchant required. Employing the use of streamlined CSS animations and simplified javascript resulted in major improvements to page responsiveness. This also allowed Eknives to not only maintain, but build upon their homepage and category page content without having to weigh down the ship.
Custom Pagebuilder Widgets
Pagebuilder widgets were built into the core theme to allow the merchant to update site content at will. These widgets serve as a drag-and-drop, visual library that make up the merchandising content displayed throughout the site.
Merchandising Automation
We reorganized the major categories of the store and implemented automations via Atom8 by GritGlobal.
- New products go up for sale on schedule
- Products that sell out are immediately pushed to the bottom of the sort order but aren’t completely hidden for customers using search
- Once restocked, automations trigger to add it to a Restocks category to be immediately available for eager customers
This setup completely eliminated the manual process of adjusting product sort order upon selling out then having to redo that process upon a restock. Eknives’ inventory and marketing teams no longer have to juggle this sequence daily.
