Hair Flair
Partners/Platforms Used
BigCommerce (Ecommerce Engine)
Services
Custom Website Design
Custom Theme Development
Technical Consulting
By The Numbers
15%
Conversion Rate
22%
Decrease In Exits From The Cart
45%
Increase In Revenue
The Challenge
Hair Flair’s rapid growth in social media presence and popularity amongst Canada’s hair extension styling community made it imperative that their site meet the moment. There was a clear need for the site’s design to match the presence of Hair Flair’s brand and make it easier for stylists and technicians to find the color, length, and tip-style they needed, faster.
Our Solution
We upgraded the website’s aesthetic and implemented a new, sleek, chic, and unique design system. We built custom landing pages for major product categories to be used in Paid Social & SEM efforts and set up Frequently Bought Together functionality for relevant upsells that helped Hair Flair secure an increase in Average Order Value.
Highlights
Landing Pages & Rich Content
We worked with the client to develop content for elegant, mobile-first landing pages for big categories like Nano-Extensions and the products within them. These categories and product pages, in conjunction with some paid advertising campaigns saw increases in revenue from 75 – 370%
Custom Homepage Design
An uncluttered but rich homepage can do wonders for your brand’s first impression on a customer. We built a vibrant and functional homepage that delivers a strong brand statement and directs customers to the product they’re looking for right away. This resulted in a 54% increase in organic traffic coming through the page and a 33% increase in revenue from it.
Frequently Bought Together
As a part of Hair Flair’s new tech stack, we implemented an FBT application that helped them pair together complimentary products for stylists and technicians that helped them increase AOV.
