Pure & Gentle
Partners/Platforms Used
BigCommerce (Ecommerce Engine)
Custom WordPress Frontend (Headless Frontend powered by BC4WP plugin)
Acumatica (ERP)
Custom Portal for Dealers
PWA for Dealers
Services
Custom Website Design
Custom Theme Development
Custom App Development
Fulfillment Infrastructure Setup
Technical Consultation
By The Numbers
650%
Increase in Registered Dealers and Recurring Orders
41%
Organic Traffic Growth
27%
Increase In Sales
The Challenge
Pure and Gentle, Inc. has been producing natural personal care and household cleaning products that are safe for people, pets, and the planet for more than 30 years. They came to us, fresh off a branding overhaul, looking to transition away from an old-school, open-source platform and make the move to BigCommerce. With them they were bringing along three customer personas: D2C retail, wholesaling dealers, and the wholesale end customer. Pure and Gentle (PGI) wanted their new setup to serve each market in a unique, custom tailored way, and to do so while empowering their internal teams with a faster, smoother way to process orders.
Our Solution
Redline Minds decided that a headless solution was the only way to provide a unique customer experience to each of their three audiences. We opted for WordPress as the front-end, using the BC4WP plugin, as it gave PGI simple and complete control over their content and allowed us to pull in product data and display it on the storefront dynamically. Product data and order information is now fed into their Acumatica ERP system, providing for improved accuracy, operations, and accounting. We worked closely with the PGI’s sales and marketing talent to ensure all the apps and integrations of the site fit seamlessly into their broader production framework.
Highlights
Dynamic Product Page Content
Using a custom product page layout and unique imagery, we used PGI’s fragrance selection as an opportunity to update product content dynamically. Select a fragrance and you’re seamlessly delivered a custom tailored description, ingredient list, and image gallery.
Dealer Portal
We collaborated with PGI’s internal teams to build them a new wholesaling portal that empowered their dealer customers to deliver to the end buyer easily and consistently all while helping the PGI core team retain the control they needed over inventory and dealer relationships. All of this was delivered alongside thorough training on the implementation of the new system, both for the PGI team and for their established dealers.
