Anatomy of a Great Social Contest
How to host a great social contest A social media contest can be a lot of fun but if poorly…
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What You Should Know About SEO 2017
Ignore this advice regarding SEO 2017 at your own peril! Search engine optimization is always evolving but 2017 is unique…
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27 UX and Conversion Optimization Tools You Should Be Using
When we design websites we build using “best practices” based on more than 16 years experience of with user experience…
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Amazon Brand Gating – Good or Bad for You?
This week delivered a huge surprise to many marketplace sellers. Those trying to list new products to their Amazon stores…
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Mobile Strategy: If You Don’t Have One Yet, What Are You Waiting For?
ComScore’s latest report indicates that smartphone ownership now represents nearly 80% of the cell phone market here in the United…
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Your Web Design Must Match Your Objective
“Why can’t our site be prettier?” This is how the conversation with my graphic designer began. I had introduced him…
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Email 101 Fail – How to Fail at Email Marketing
It’s amazing to me how many large companies fail on fairly basic marketing campaigns. This one, by Macallan Whiskey, is…
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Good SEO – The Point SEO Practitioners Often Forget
Much of what I’ve learned, over the years, about online marketing and search engine optimization (SEO) I gained through practical…
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Building Landing Pages – Get it Right the First Time
A couple of years ago I was working with my team to create a modular landing pages template system we…
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How to use Facebook Groups for Business Marketing
A few years ago, a handful of businesses realized that Facebook could prove to be a useful tool for marketing….
